Irene Rah

For Irene Rah, we developed a holistic corporate design that visually translates modern mental health promotion—at the intersection of science, empathy, and self-efficacy. The goal was to create a brand identity that combines professionalism and humanity and functions consistently across all touchpoints. The project resulted in business cards, postcards, a brochure, web design, and a trade show booth—all developed holistically to ensure a clear, recognizable brand presence. The color palette combines cool blue tones for clarity, trust, and professionalism with warm burgundy for emotional depth. The system is complemented by coral accents and a bright yellow, which stands for balance, hope, and humanity. The result is a strategically developed branding solution for the mental health sector: a visual identity that builds trust, provides guidance, and brings the brand to life—professional, empathetic, and driven by humanity.