Comprehensive brand presentation, including branding, graphic design, and trade show booth design.
The visual identity for Irene Rah was deliberately kept minimalist and clean to convey a sense of calm, trust, and clarity. Warm accents and a bright yellow create a friendly brand atmosphere that is consistently carried through across digital and physical applications. In addition to the corporate design, STT Studio developed various communication tools—from print and web design to the design of the trade show booth in Stuttgart. This resulted in a consistent brand identity that brings the brand’s values to life at every level.
The exhibition booth for Irene Rah at Zukunft Personal in Stuttgart was designed as an extension of the brand’s visual identity. The goal was to create an open and clear exhibition presence that would bring the brand’s values to life within the space. By combining corporate design, graphic design, and spatial design, a consistent brand identity with high recognizability was achieved. The color scheme, typography, and graphic elements were specifically integrated into the booth design to create a calm and professional atmosphere. The visual perception of a brand plays a decisive role, especially at trade shows. In addition to clear visitor guidance, the focus was therefore primarily on the brand’s impact within the space—from the initial attraction of attention to direct interaction at the booth. The result is a modern brand presentation that combines branding, communication, and trade show design.
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