Development of a comprehensive brand identity for the restaurant industry—from branding and graphic design to print media and brand communication.
The design concept for Café Lumen combines branding and graphic design into a cohesive brand identity. The color palette, typography, and graphic elements were specifically developed to visually reinforce the café’s atmosphere and identity. In addition to the corporate design, numerous applications were created for daily use in the restaurant industry—including menus, gift certificates, business cards, postcards, cake signs, baking paper, pens, aprons, and T-shirts.
The goal of the project was to create a consistent brand presence across all physical and visual touchpoints. By combining branding, print design, and visual communication, we developed a modern brand identity with high recognition value. In the restaurant industry in particular, corporate design plays a crucial role in how a brand is perceived. The design system we developed helps Café Lumen clearly and professionally communicate its unique atmosphere and brand values to the outside world.
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